Hassan Hajjaj was born in 1961 in Larache, Morocco.
In the Seventies with his parents he moved to London, where he lives now. Here he is heavily influenced by club, hip-hop, reggae scenes of London, maintaining his North African heritage.
He is now working between London and Marrakesh. Since 2000 he took part in several group and solo exhibitions around the world, at different public and private Galleries and Museums, such as: the Ministero del Gusto Gallery in Marrakesh (2000), Apart Gallery in London (2001), l’Istituto Francese of London (2003), The Third Line in Dubai (2007), the Fries Museum of Berlin (2010), the Matisse Gallery in Marrakesh (2011), OltreDimore Gallery in Bologna (Italy, 2012), Aria Art Gallery in FLorence (Italy, 2013), Tang Teaching Museum and Art Gallery in Saratoga Sping (New York, 2017) and finally Vigo Gallery in London (2017).
In 2009 he showed the exhibition titled Dakka Marrackesh during the 8th Bamako Encounters African Photography Biennial, INA, in Mali, the, in 2014, he took part in the “Fototest 2014-Contemporary Arab Photographic Art Biennial” at Houston in Texas and in the Marrakesh Biennial. Hajjaj was the winner of the 2011 Sovereign Middle East and African Art Prize and was shortlisted for Victoria & Albert Museum’s Jameel Prize in 2009. In 2013, Rose Issa Projects published a monograph of the artist exploring his upbringing in Morocco and London, his experiences in fashion and interior design, and his adventures in the music industry influence the vibrant colours, joyful spirit, and visual rhythm of his highly sought-after images.
He established an international follow-up for his photography and his work characteristics in several prestigious public and private collections around the world, such as: the permanent collection of the Victoria & Albert Museum, London; the Los Angeles Museum of Contemporary Art (LACMA), Los Angeles; The Nasher Museum, Duke University, North Carolina; the Newark Museum, New Jersey; The Brooklyn Museum, New York; Institut des Cultures d¹ Islam, Paris; Wedge Collection, Wedge Curatorial Projects, Toronto; Kamel Lazaar Foundation, Tunisia; Farjam Collection, Dubai; Barjeel Collection, Sharjah.
He is a self-taught and versatile artist whose work includes portraits, installations, shows, fashion and interior design, including furniture made with recycled items such as Coca-Cola drawers and aluminum canes. At the end of the 1980s he began experimenting with photography, making portraits of friends, musicians and artists as well as street people in Marrakech. Dubbed “the Andy Warhol of Marrakesh”, Hassan Hajjaj stages his vision of Marocco through photographs that capture all the energy, creativity and glamour of his people.
Both through photography and through the installation, the artist explores the relationship of two-way and reflection between the East and West.