Hassan Hajjaj presents VogueArabe at the Aria Art Galllery.
Opening 5th of April 2013
6 April - 5 May 2013
For the first time in Italy, Hassan Hajjaj, an up-n-coming Moroccan artist will host a solo exhibition, for the Middle East Film Festival, a project in collaboration with the Embassy of Morocco in Italy.
Tha Aria Art Gallery of Florence (Borgo Santi Apostoli 40, inauguration Friday, April 5 at 18 - opening until May 5) is pleased to present VogueArabe, whom will present 12 of his works, realized in the past 10 years.
As shown in the title, the exhibition presents an ironic and provocative call to Vogue magazine, its glamorous and glossy photo shoots, which often are set in their kasbah of Marrakesh or Casablanca. As Vogue uses European models, Hassan Hajjaj will show the public a series of portraits of Morrocon women, who are dressed in the clothes designed by himself.
The use of accessories, the reference to high-fashion brands, transcend the memory of Orientalism and the status of women - young, veiled and dressed all the same yet they have become icons from magazines to hip-hop culture - these are the stylistic features typical of the lastest works of Hassan Hajjaj. Kitsch and very colorful, subversive and extravagant works of Hajjaj which try to reflect on the way in which East and West see each other, and the cultural exchange that triggers between these two worlds.
“With VogueArabe it present a series of works done in the last ten years - says Hassan Hajjaj - brought to life from my friends, Moroccan women that could belong to the Arab world, women at the same time fair and real: people who want to show our culture, pride, strength, our traditional clothes, style, urban, our swaga... I used many references to brands to add a touch of style to show how in the end we are all equal. “
Courtesy of Rose Issa Projects
There are no previous exhibitions